.: Celebrity Photography Exhibit :.
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'Hooking Up' Celebrity Photography Exhibit
Celebrity Shutterbugs Showcase Their Photographs of Lovable(R) Bras to Benefit Charity.
NEW YORK, June 24 /PRNewswire/ -- Four women who make their living in front of a camera moved behind one to create a very special exhibit for very special causes.
Jessica Simpson, Kelly Rowland, Ali Landry and Holly Marie Combs today unveiled
a series of photographs featuring Lovable bras, all to benefit charity.
Partnering with US Weekly, Lovable asked each celebrity to select her favorite
bras from an all-new Lovable collection and design a photographic vignette
highlighting the bra in a way that matched her mood and personality. In three,
the celebrity was also the subject; in one she was the photographer. The bras
in all are due in stores this month.
"Our upcoming collection is all about being hip and edgy with a little
attitude, and this exhibit brought all those qualities together," said Heather
Craig from Lovable intimates. "These women were all incredibly creative in
setting their own unique tone and mood for the shoot."
Celebrity photos and chosen charities include:
Jessica Simpson - "Living Out of My Suitcase"
Jessica Simpson is a popular artist with a new upcoming album titled "In This
Skin." For her photograph, Jessica unpacks her favorite things in her hotel
room, including a blue Lovable seamless, foam push-up bra with pretty hearts
printed on the straps and a pink, cotton Lovable bikini. Proceeds from her
photograph go to Operation Smile, a charity committed to providing
reconstructive surgery and related health care to indigenous children and young
adults in developing countries and the U.S.
Kelly Rowland - "Behind The Scenes"
Kelly Rowland, a member of Destiny's Child, is releasing a solo album "Simply
Deep" this fall. Kelly's inspiration came from her life as a star with a busy
schedule. She was photographed just before a performance when the last touches
were being added to hair and make-up wearing the Lovable black satin corset. A
Lovable sculpted one-piece, foam bra in sheer black over nude, hangs from her
chair. Kelly's charity, Bread of Life Inc., supports underprivileged families
with the aim of moving them from "total dependency" to "self-sufficiency."
Ali Landry - "Hanging Out to Dry"
Ali Landry is the host of Full Frontal Fashion on the WE Channel. Ali loved
the sensual glamour of screen goddess Sophia Loren and took on the persona of
the bombshell on laundry day. She is photographed standing by a washing line
with brightly colored Lovable heart embossed, thin foam bras and Lovable
sculpted one-piece, foam bras hanging from it. Ali's charity, Soul Cause, is
committed to producing events and funding programs that help high- risk youth.
Holly Marie Combs - "Cowgirl"
Holly Marie Combs is an actress on the popular WB show Charmed. Inspired by a
book on cowgirls, Holly took photographs of her best friend Alyssa Milano
styled in a black lace, push-up underwire Lovable bra, cowboy hat, crisp white
shirt, blue jeans and Holly's chaps. The shoot took place on Holly's ranch.
Proceeds go to the Town Lake Animal Center in Austin, Texas that promotes
animal education, awareness and adoption.
Each celebrity also signed Polaroids(TM) used for each shoot, which will be
auctioned off on eBay from today, June 24 through July 4,
(www.ebay.com/hookingup). The eBay package will also include poster-sized
prints of the final images, the bras featured in the shoots, and specially-
created Lovable "Hooking Up" camisoles featured at the exhibit event. In
addition to the donation Lovable is making to each celebrity's charity, the
proceeds from the eBay auction will also be donated.
"We were thrilled to work with Jessica Simpson, Kelly Rowland, Ali Landry and
Holly Marie Combs, supporting their charities through our donations and the
proceeds from the upcoming auction on eBay," said Craig.
The images from the "Hooking Up" campaign were photographed by Susan Shacter,
with the exception of the Alyssa Milano photo, which was shot by Holly Marie
Combs. The campaign will debut in the July 7/14 issue of US Weekly.
To learn more about the Lovable intimates collection, check out the Lovable